we've helped industry leaders find their voice & simplify their messaging to compete on value, not price.
built to win is a 4-week brand positioning sprint for aec firms ready to win more work, raise their profile, and align their team.
the 3b™
our ip. your unfair advantage.
at the heart of built to win is a framework we call the 3b™ — a proprietary model that aligns the three forces behind every successful business:
most companies build their brands backwards - we flip the model.
we start with why - and build a system where every message, action, and offering is aligned.
because when your brand leads, behaviour follows -and business grows.
the 3b™ is a proprietary framework by nuja inc.
business
your what
your services, capabilities, and delivery.
behaviour
your how
the way your team communicates, sells, and shows up.
your core belief, your story, your emotional edge.
brand
your why
the methodology
brand audit, stakeholder inputs, competitor scan, draft positioning
week 1
discovery + strategy sprint
tone of voice, audience-specific messaging
brand book draft
week 2
messaging system
linkedIn vs IG voice, post types, prompts, language guardrails
week 3
content clarity
delivery, team handover, optional visual direction + shoot brief
week 4
final review & visuals
nuja didn’t just improve our content. they changed how we talk about our work.
ready to stop guessing, and start winning?
