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What We Remember From Holiday Campaigns (And Why)
A reflection on holiday marketing, memory, and why the campaigns that last are rooted in recognition, not noise.
Safal Ahmed
Dec 23, 20252 min read
The Heart Buys First: Rethinking Brand Onboarding
How brands make you feel like ‘one of us’ before you ever tap ‘checkout’.
Amina Assim
Nov 24, 20252 min read
Micro teams, Mega impact.
Why lean, plugged-in teams are redefining creativity with faster launches, better taste and campaigns that actually feel alive.
Amina Assim
Nov 16, 20253 min read
The Science of Swipe-Stopping – why people pause, screenshot and remember.
Why fleeting campaigns fade but brands that master strategy, emotion, and depth stick. Learn how attention, personality, and intentional design keep your audience coming back.
Amina Assim
Oct 7, 20252 min read
Beyond the Hype: Why Brands Actually Stick Around
Why sustainable, thoughtful brand systems outperform one-hit-wonder marketing stunts.
Amina Assim
Sep 14, 20252 min read
Brand Voice in the Age of AI: How to Sound Human, Still
Discover how brands can protect authenticity in the AI era. While machine-generated copy risks flattening voices into sameness, true brand voice is about edges, conviction, and strategy.
Safal Ahmed
Aug 21, 20253 min read
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