we've helped industry leaders find their voice & simplify their messaging to compete on value, not price.
built to win is a 4-week brand positioning sprint for aec firms ready to win more work, raise their profile, and align their team.
the 3b™
our ip. your unfair advantage.
at the heart of built to win is a framework we call the 3b™ — a proprietary model that aligns the three forces behind every successful business:
most companies build their brands backwards - we flip the model.
we start with why - and build a system where every message, action, and offering is aligned.
because when your brand leads, behaviour follows -and business grows.
the 3b™ is a proprietary framework by nuja inc.
business
your what
your services, capabilities, and delivery.
behaviour
your how
the way your team communicates, sells, and shows up.
brand
your why
your core belief, your story, your emotional edge.
the methodology
brand audit, stakeholder inputs, competitor scan, draft positioning
discovery + strategy sprint
week 1
tone of voice, audience-specific messaging
brand book draft
messaging system
week 2
linkedIn vs IG voice, post types, prompts, language guardrails
content clarity
week 3
delivery, team handover, optional visual direction + shoot brief
final review & visuals
week 4
nuja didn’t just improve our content. they changed how we talk about our work.
