Gen Z & Millennials: 5 Strategies for Engagement in 2023

After the global pandemic, businesses are giving their marketing strategies a second look, especially with more people shopping online and Gen Z and millennials having a big say. To really connect with the UAE market, businesses need to get creative. In this blog, we're breaking down five tactics that can get young UAE residents interested in your brand.

Ride the 'Buy Now, Pay Later' Wave

The phenomenon of 'buy now, pay later' has notably impacted the digital shopping landscape, gaining significant traction among Gen Z and millennials. In 2022, a whopping 80 percent of individuals aged 17 to 38 in the Middle East were all about online shopping. By allowing flexible payment options, businesses can cater to the financial preferences of the younger generation. Platforms like Tabby have made online shopping a breeze, making it easier for businesses to connect with tech-savvy UAE shoppers.

Speed up the Delivery Game

Gen Z and millennials are all about speed and instant gratification. Swift delivery is their currency, shaping their online shopping choices. The UAE has upped its delivery game with lightning-fast services from players like Noon 15 minutes and Amazon Same-Day Delivery, setting a new bar for prompt order fulfilment. Businesses that embrace such services can easily get the attention of young consumers who value efficiency in their online retail escapades.

Take Over Social Media

With nearly 99 percent of the population actively participating on various platforms, social media has become an integral part of the daily lives of UAE residents. Platforms like TikTok, known for short-form videos, have fundamentally transformed the way consumers interact with brands. Brands are getting creative here, showcasing products, chatting with customers, and teaming up with influencers to make themselves seen and heard.

Partner with Influencers

Influencers are the modern-day heroes, especially for Gen Z and millennials. These generations place their trust in influencers to navigate their choices. Collaborating with influencers sprinkles a dash of allure to your brand, particularly among the younger audience. Handpick influencers who resonate with your brand's essence, and you'll seamlessly tap into their devoted following. And when it comes to influencers, the smaller and more niche the following, the better results you get.

Keep it Real and Purposeful

Young people are all about authenticity. Authenticity has become a driving force in the purchasing decisions of Gen Z and millennials. These generations look up to brands that speak their values, such as sustainability, ethical practices, and social consciousness. Businesses that transparently communicate their goals, values, and practices can establish a lasting connection with this audience. In an era marked by heightened awareness and the influence of ‘cancel culture,’ it's important for brands to stick to their narratives and address customer concerns with sincerity. Show them you're more than just a brand – you stand for something meaningful.

As businesses navigate the dynamic digital landscape of 2023, catering to young UAE residents necessitates a holistic strategy. Gen Z and millennials are redefining the playbook for brand engagement. Digital marketing agencies in Dubai can help businesses align with these preferences and values to reap substantial growth and enduring loyalty.