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Shifting From Informing to Guiding
People don’t need more data. They need direction. A look at how brands can turn tracking into clarity and momentum.
Safal Ahmed
5 days ago2 min read


Micro teams, Mega impact.
Why lean, plugged-in teams are redefining creativity with faster launches, better taste and campaigns that actually feel alive.
Amina Assim
Nov 16, 20253 min read


The Brutal, Beautiful Truth About Growth
Growth is messy, exhausting, and exhilarating. But it’s also a filter—revealing who’s with you for the ride and who’s not.
Manuja Sharma
Mar 11, 20252 min read


9 Lessons Learnt in 2024 by a Creative Agency Owner
year-end reflections: lessons in purpose, growth, honesty, and brave moves to build a meaningful, brand-driven, and balanced business.
Manuja Sharma
Dec 17, 20243 min read


Threads Explored: Lessons Learned from Meta's Digital Journey
On August 24, 2023, Meta unveiled a web version of its microblogging social media platform, Threads. The app, which had its grand...
Manuja Sharma
Aug 28, 20233 min read


Reimagining Your Brand: 5 Tips for a Successful Rebrand
As the business landscape continues to evolve, rebranding has taken on a new level of importance. It's not merely a superficial change in...
Manuja Sharma
Aug 11, 20233 min read
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