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Creative Strategy
You spent 4 hours on that post. They looked at it for 8 seconds.
From Leonardo da Vinci’s obsessive craftsmanship to today’s scroll-first reality, the value of design has shifted. In a world shaped by tools like Midjourney, execution is faster, attention is shorter, and polish can feel inauthentic. This piece explores how craft hasn’t disappeared—it’s evolved into taste, judgment, and the ability to create meaning in seconds.
Siddharth Chanda
Mar 253 min read
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